Advanced Strategy and OrgTech for Companies with Complexity

Project info

With interest from known VC houses (A16z and the like), we embarked on an in depth strategic process to identify the market dynamics and requirements around expanding and contracting company org strategies. The new brand for Functionly was intelligent, accessible, and deeply rooted in data-driven optimization, which to this day is still in place. A brand-refinement model was built to consistently update messaging, and power the growing acquisition strategy which we put in place.