J.CINQUINA

Software for the non-software types at Faye Digital

Project info

A new voice, message, and creative identity was needed to transform Faye from it's historical roots into what it has grown into today. An in depth strategy piece brought alignment across executive stakeholders, and drove agreement for a deeply unique and strong brand identity. Comprehensive rebrand and go-to-market expansion strategy found its feet easily in the market and differentiated against competitors.

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Practice Protect
John Cinquina.
Based in Los Angeles.