The details matter in family furniture

Project info

Designed in California and with young families in mind, Appleseed is furniture that's thoughtfully built with the highest quality and safety standards in mind. The team has been masterfully crafting furniture for years, building an expertise and appreciation for quality...and so we needed a brand to match. We ran strategic positioning, market positioning, niche strategy, revenue modeling, and then moved onto brand DNA, story, message packs, identity, visual language, and brand build out.